Author Archives: Sara Peach

About Sara Peach

Sara Peach, an environmental journalist, teaches environmental journalism at the University of North Carolina at Chapel Hill. She is a regular contributor to The Yale Forum. (E-mail: sara@yaleclimatemediaforum.org, Twitter: @sarapeach)
Surveying Americans' Attitudes on Climate Change

Yale Researcher Anthony Leiserowitz On Studying, Communicating with American Public

Many Americans care deeply about addressing climate change. Others question the underlying scientific evidence and/or various public policy mitigation and adaptation strategies. Some others, of course, view the issue as a conspiracy involving scientists and politicians sympathetic to ushering in [...]

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Rutgers Climatologist Tony Broccoli On Communicating Climate Science

Tony Broccoli has spent the past two decades working to engage lay audiences about climate change. For him, that interest has meant using concrete, relatable images: ice skating on backyard ponds and present-day heat waves and unusual storms. Broccoli is [...]

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TV Mets Described at Miami Workshop as ‘Most Prominent Science Communicators’

MIAMI – When it comes to communicating climate change, meteorologists are on the front lines. “Television weathercasters may be the most prominent science communicators in our society,” said John Morales, chief meteorologist at NBC 6 in Miami. “The one scientist [...]

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Duke’s Nicholas School Dean Bill Chameides; From Academia to EDF Activism and Back

DURHAM, N.C. – When it comes to climate communication, many scientists have a “love-hate” relationship with the media. That’s the assessment of Bill Chameides, dean of the Nicholas School of the Environment at Duke University. Before his appointment at the [...]

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One Constant Remains ... The 'Wow!' Factor

Digital Journalists Confront Unique Opportunities, Challenges in Explaining Climate Change Online

A 3-D spinning globe on the new website TakePart tells a compelling story about the tremendous impacts of climate change. The graphic is part of an online feature explaining climate science. The globe, the centerpiece of the feature, can be [...]

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Climate Change Web Videos: Advocacy Edition

During the past five years, Web video has emerged as a battleground in climate communication. Journalists, comedians, artists, businesses, governments, climate contrarians and advocacy groups alike are competing to produce the medium’s slickest, funniest and most compelling messages. Take a [...]

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Duke’s Jay Hamilton: From Buying a Hybrid To Covering Climate … A New Way Forward?

DURHAM, N.C. – When Jay Hamilton was in the market for a new hybrid car last summer, Google knew it. As he scoured the Internet for the best deal, Google’s algorithms connected him to advertisements for hybrids. Now Hamilton, a [...]

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