Author Archives: Sara Peach

About Sara Peach

Sara Peach, an environmental journalist, teaches environmental journalism at the University of North Carolina at Chapel Hill. She is a regular contributor to The Yale Forum. (E-mail: sara@yaleclimatemediaforum.org, Twitter: @sarapeach)

What Web Searches Reveal About Global Warming — And Us

Readily available research tools from Google and Yahoo! help paint a picture of peoples’ interests in climate change … or is it, ‘global warming’? … providing valuable insights for climate communicators.

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Interactive Graphics Illustrate Benefits of Visualizations on Climate Change Issues

In real estate, it’s location, location, location. In climate change communications … it’s visualizations, visualizations, visualizations.  Here we post some of the most iconic in the field and some having the most communications and information impact. 

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Searching For Climate Answers On Google: Plenty of Riches … and Need for Careful Wording

Google and other search engine sites can lead to climate change riches … but not every search does. Researchers need to take a caveat emptor — buyer beware — approach and select their search terms with precision to avoid being [...]

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Climate Change Through the Eyes and Wit of Jon Stewart’s ‘Daily Show’

Jon Stewart’s highly regarded Comedy Central false-news program, “The Daily Show,” is no stranger to climate change.  But along with the humor and wit, there are times when a bit more scientific rigor might help inform his important audience.

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Novelists Try Climate Change Story Telling: A Critical Review of Two Recent Entries

Wanted:  Climate change-based novels with a strong dose of story, vivid character development, a strong theme, and setting or atmosphere. Climate change focus alone may not be sufficient.

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‘The Simpsons’ Take on Climate Change

In 1989, cartoonist Matt Groening told a reporter that his new television show, “The Simpsons,” would tackle the serious subjects in life. “It always amazes me how few cartoonists in print or animation go after the bigger issues, the kinds [...]

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Climate Change Web Videos: Intense Emotions Edition

A great challenge of climate change communication is that the issue is abstract, slow-moving, and often invisible. To get the attention of their audiences, climate communicators sometimes rely on the immediate and the emotional: violence, cute animals, and children.

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