Author Archives: Michael Svoboda

About Michael Svoboda

Michael Svoboda, Ph.D., is an Assistant Professor of Writing at The George Washington University with a long interest in climate change communications. (E-mail: msvoboda@yaleclimatemediaforum.org)

Preaching FROM the Choir: A Review of ‘Water Is Rising’

Water is Rising, now touring the Northeast, is one of a number of this year’s theater productions bringing climate change to the stage. This one’s different in that indigenous musical troupes don’t act … but rather use song and dance [...]

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When Muller’s ‘BEST’ Just Isn’t Good Enough; Op-Ed Responses to the Berkeley Surface Temp Reports

Richard Muller’s ‘BEST’ reports trigger a flood of dueling op-ed pieces, some of which actually make no mention of the studies. What are the lessons for a would-be planetary ‘safety net’?

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'Access Denied' ...

Science News and Government Transparency Under the Obama Administration

Reporters at a session hosted by the National Press Club vent their frustrations with what they generally see as the low level of ‘transparency’ afforded media under the Obama administration.  They point to one bright spot:  improved access to online [...]

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Advertising Climate Change: A Study of Green Ads, 2005 – 2010

A Yale Forum analysis of print ads from 2005 to 2010 suggests major advertisers closely tracked news coverage and public opinion on climate change, with ‘green’ ads peaking in 2008-09 and returning to ‘background’ levels in 2010. But most companies [...]

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An Inconvenient Anniversary?

Communicating Climate Change Five Years after An Inconvenient Truth

Memorial Day weekend 2011 marks the fifth anniversary of the release of the Al Gore film An Inconvenient Truth, by any measure a milestone in climate change communications. A retrospective analysis examines how the film and the former vice president [...]

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Bjorn Yesterday … Bjorn Tomorrow?

A Critical Review of Bjorn Lomborg’s Cool It … and of Media ‘Complicity’ in Climate Contrarianism

As an engaging and charismatic communicator, Bjorn Lomborg has few peers addressing climate change. But an analysis of his Cool It documentary, now available on dvd, documents long-standing shortcomings reporters should consider so stories of personal courage and conviction don’t [...]

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Lessons from The Atlantic Magazine

Covering Climate: World War II-Scale Coverage For a World War II-Scale Effort?

Major wars shape the way a nation sees the world. From World War II, Americans gained the vocabulary and metrics for a “good war” fought with steely determination against clearly defined enemies. The legacy of that war, which the U.S. [...]

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